In December 2018 William Hill appealed against the claim for 300 thousand euros fine issued by the Netherlands Gambling Authority (KSA) for targeting players in the country without an iGaming licence. The regulator penalised the bookmaker for offering online games of chance to Dutch consumers via its WilliamHill.com website and two mobile applications. So what? Nothing. Nothing but the fact that online gambling is prohibited in the Netherlands. But the players were pretty happy about games and bets.
Interestingly, this is not the first big problem for William Hill this year. In February 2018, the company was fined £ 6.2 million by the gambling industry regulator for failing to protect consumers and prevent money laundering. The Gambling Commission said that over the two years to August 2016, the company failed to spot obvious signs of problem gambling, and in doing so breached anti-money laundering and social responsibility regulations.
Tim Miller, executive director of the Gambling Commission, said there were clear warning signs of problem gambling in the spending patterns of some customers that William Hill should have picked up on. Neil McArthur, executive director of the regulator, said the commission was prepared to use the full range of its powers to make gambling fairer and safer.
On the one hand, the motives are clear to make a lot of money on bets and people’s dependence on gambling. On the other hand, such a devil-may-care attitude towards the safety of players, ignoring simple rules and checks and money laundering – this is the day so you can’t just skip. Because huge fines – it’s fair. It is good that now they are trying to somehow settle the rules of gambling in the European Union and tighten the rules so that in the case of such companies you can immediately catch violations and punish them cruelly.