Social media has significantly changed the way people communicate, access and share information, play games and more. It had also helped and continues to back up businesses in their engagement with existing customers as well as obtaining new ones. Marketers and business owners agree that social media marketing is essential for small business’ success.
So What is Social Media Marketing?
Social media marketing or SMM is a form of online marketing that uses several networks to promote a brand and achieve an effective marketing communication. It involves social sharing of content, videos, and images for the purpose of marketing products and services which leads to acquiring sales.
Social Media Marketing for Small Businesses
Before you start to pursue social media marketing for your small business, it is very important to start with a plan. Your plan should consider your goals for your business and how unique it is. There has to be a social strategy in place, which professional social media marketers can help you with.
Essential things should be discussed, like who your target audiences are, where they can be found, and how they use various social media networks. There has to be a clear message to convey, which will be shared through several platforms like Facebook, Google+, Pinterest, Twitter, LinkedIn, YouTube, Reddit and Instagram.
What Are The Benefits to Reap From Social Media Marketing?
Utilizing the social media for the benefit of your small business gives you a practical chance to introduce and improve your brand, reach new audiences that can turn into customers and communicate with your existing and potential clients. This means the benefits of social media are not limited to gaining likes, fans, and retweets, but could be so much more.
Having a Voice for Your Brand
Your social media presence can serve as new channels for your brand’s voice and content, considering that to be visible is very important. This makes you more recognizable for current customers while reaching out for more clients. For instance, an Instagram user can get the chance to know about you as he scrolls down in the feeds, while an active customers feels more confident and acquainted with your brand after seeing you on Facebook.
Loyalty of Customers
Researches suggest that brands who engage on social media channels can have bigger chances of obtaining the loyalty of current clients. It was then concluded that small businesses should squeeze the benefits of social media tools to connect with existing customers and enjoy their commitment to your product or services while you are working hard to improve them. Another study entitled Convince&Convert claims that people who follow specific brands on social sites maintain their loyalty.
Providing excellent customer service is another way to keep your customers. This is when social media can also be extremely beneficial as a place to acknowledge customer concerns and questions. They can directly reach you especially when they use common platforms like Facebook and Twitter. You can also address their issues quickly while letting other social media users see the quality of your customer service which is practically a reflection of how you treat your customers.
You will have more chances to improve your brand as you obtain an easy access to positive or negative feedback from the most valued part of your business- your customers. When you introduce a new product for instance, you will get fast and valuable insights through the customers’ perspective about the latest product you’re offering them. Another way to improve your products is to know how people use them and what they think of it which they usually reveal through social media.
Savings on Marketing Costs
Utilizing social networks is a practical way to market as you save yourself from the expensive costs of marketing through other media like television and newspapers. This is one of the primary reasons why online marketing is ideal for small businesses. Plus, the accurate targeting parameters offered by Twitter, Facebook, and LinkedIn can give you great benefits you could have never imagined.
Connection with Other Entrepreneurs
Social media allows real conversations with real people, including consumers and other entrepreneurs and business owners. Through Facebook, you can get a chance to meet potential business partners or new distributors who might be socially or geographically inaccessible.
Higher Chances to Convert
Every social media post you make is an opportunity to sell. You get an easy access to new customers, even the existing and old ones. While not every post you make can lead to conversion of online audiences into customers, every positive interaction increases the chances of it.
Based on a number of studies, social media has a 100% higher lead-to-close rate when in comparison with outbound marketing. People tend to associate the number of your social media followers with the reputation of your brand.
Increased Web Traffic
This is actually one of the best advantages of social media marketing as it directs people in your website and actually learn more about your business and what you have to offer. Getting more social media shares can lead to higher search ranking. For instance, if I am going to share this content in Facebook and many share this post, it’s more likely to rank higher in Google’s search engine results page.
It is very important to create optimized and appealing content to obtain a huge impact on your site’s position in Google. Your posts should be something that online people would love to share because it can either be informative or entertaining or both. This could lead your domain to appear high up on the search results page. Google pays significant attention to social signals in deciding how to rank links.
Your Competitive Edge
Social media marketing allows you to leg-up on your competition by reaching your current and potential customers in an organic manner. With the right strategies, you will reap the benefits of higher search rankings, unmatched customer service, formidable online personality, and a comprehensive connection with business partners from different parts of the world. And after all, nothing beats word-of-mouth marketing from your business advocates.